How to sell fake chicken to carnivores

05/9/2013 | Wired.com

The faux-meat industry is starting to pitch its products not just to vegans and vegetarians, but also to "flexitarians" -- people who are happy to eat meat, but not too much of it. That's a steppingstone to making faux meat a mainstream product rather than something carnivores turn their noses up at, says Ethan Brown, the CEO of meat-alternative startup Beyond Meat.

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