Mintel: Cleanliness is next to menu variety on guests' priority lists

05/9/2013 | PizzaMarketplace.com

Cleanliness, a diverse menu and comfortable seating are the top three criteria for all consumers when choosing a restaurant, according to a Mintel report. Other priorities shift according to demographic groups, the report says, with 93% of seniors concerned about noise levels and 70% of Hispanics taking decor into consideration.

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