Next-gen ad targeting? The eyes have it

05/9/2013 | VentureBeat

Marketers are starting to test eye-tracking software that could one day become part of the regular online advertising tool kit, writes Tarun Wadhwa. The aim would be to use eye tracking to figure out precisely which ads people attend to, and perhaps also to serve up contextual ads in real time based on the specific areas of Web pages that they're viewing or reading. "For advertisers, this is a goldmine," Wadhwa writes.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY