Video providers should get serious about self-promotion, ad firms say

05/9/2013 | Wall Street Journal, The

Online video publishers are increasingly turning to glitzy Web series to win eyeballs and ad dollars -- but some industry professionals aren't impressed. A group of seven major ad firms, including Digitas and GroupM, has penned a scathing letter to all the companies that gave Digital Content NewFronts presentations, urging them to do more to promote and build audiences for their shows.

View Full Article in:

Wall Street Journal, The

Published in Brief: