Pitney Bowes' Spectrum Spatial uses advanced analytics of locations

05/9/2014 | Direct Marketing News

Pitney Bowes has released its Spectrum Spatial platform that uses its MapInfo unit data to provide location-based customer intelligence for B2C and B2B companies. The platform is Pitney Bowes' response to the consumerism of geographic information systems movement that gives location-based nonexperts the chance to use it to improve their customer base. Spectrum Spatial even offers advanced analytics of locations based on known data.

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