Michelle Phan and Grav3yardGirl are among the rising beauty-tip stars on YouTube who present a lucrative opportunity for the Google-owned video site to draw traditional beauty-ad dollars to digital. Phan generates 23 million views each month and Grav3yardGirl more than 28 million. "These women draw in millennials, particularly young women, in droves," writes Mike Shields.
YouTube tries to tap popularity of beauty content
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