Nielsen: Young men coming back to TV

TV usage among men ages 18-34 fell 6% in the first quarter of 2004 and just 1% in the first five weeks of the second quarter, compared with an 8% decline in the final quarter of 2003, Nielsen Media Research data show. Nielsen, which last fall said young men were leaving TV for other forms of media, suggested it was possible that TV programming once again has become interesting to the demographic.

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