Will brands get lost in "Star Wars" buzz?

Marketers including Cingular Wireless, Burger King, Mars and Pepsico are unveiling summer campaigns tied to the May 19 release of "Star Wars: Episode III -- Revenge of the Sith." Some experts worry about an oversaturation of movie tie-ins, diluting the benefit that might accrue to any one brand.

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Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Arts Faculty
The Culinary Institute of America
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Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations