Challenges ahead for multiplatform ad campaigns

05/10/2007 | Multichannel News

Cable executives say ad agencies need to learn more in order to help place ads on all possible platforms and figure out on-air strategies. At a Cable Show '07 panel, the global media guru behind Budweiser talked about attempts to follow consumers into new media, including starting the broadband channel Bud.TV.

View Full Article in:

Multichannel News

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA