Challenges ahead for multiplatform ad campaigns

05/10/2007 | Multichannel News

Cable executives say ad agencies need to learn more in order to help place ads on all possible platforms and figure out on-air strategies. At a Cable Show '07 panel, the global media guru behind Budweiser talked about attempts to follow consumers into new media, including starting the broadband channel Bud.TV.

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Job Title Company Location
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