Fox's online Super Bowl playbook

05/10/2007 | Wall Street Journal, The

Early reports indicate that 30 seconds of network advertising time during next year's Super Bowl will run marketers $2.7 million -- up $100,000 from the 2007 game. But Fox is offering marketers a little more bang for their buck, in the form of an expanded online presence on social network Myspace.com and on-air mentions of the site during the game.

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