Comic ads tout a gum of many flavors

05/10/2010 | New York Times (tiered subscription model), The

Stride Shift, a new chewing gum from the Cadbury division of Kraft Foods, changes flavors as it is chewed, with one variety shifting from berry to mint and another from a citrus flavor to mint. The new line is being launched with a campaign from WPP ad shop JWT in New York, which depicts young focus-group attendees cast into a state of panic by the flavor changing gum.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
Multiple Locations, SL_Multiple Locations
Austin, TX
Product Marketing Manager-B2C
Austin, TX
Partner Manager
Austin, TX