Comic ads tout a gum of many flavors

05/10/2010 | New York Times (tiered subscription model), The

Stride Shift, a new chewing gum from the Cadbury division of Kraft Foods, changes flavors as it is chewed, with one variety shifting from berry to mint and another from a citrus flavor to mint. The new line is being launched with a campaign from WPP ad shop JWT in New York, which depicts young focus-group attendees cast into a state of panic by the flavor changing gum.

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New York Times (tiered subscription model), The

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