No sign of discounts at the upfront

05/10/2010 | Reuters

This year's upfront market is expected to bring in $8.26 billion for the big four TV networks, up 20% from last year, according to Barclays analyst Anthony DiClemente. Reports indicate current pricing in the scatter market is 20% to 30% higher than prices during the last upfront, making media buyers responsive to rate increases for the 2010-2011 TV season.

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