TBWA regroups after folding digital "superstar" unit

05/10/2010 | Adweek

TBWA Worldwide's much ballyhooed experiment to create a team of 10 digital specialists who would lend their expertise to the shops in its network has ended after just over year. The remaining TBWA/Digital Arts participants will work in TBWA/Chiat/Day, New York. Sources said the unit fell victim to issues over its cost and the challenges of trying to integrate its members into TBWA's local agencies, with the network concluding a separate digital "silo" may not be the best approach.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA