What will Facebook's location push mean for marketers?

05/10/2010 | Advertising Age (tiered subscription model)

Facebook's entry into the realm of geolocation could shake up online marketing, some experts argue. Location-based marketing has been mostly experimental so far, but the size of Facebook's network could give brands the option of ditching traditional advertising in favor of direct engagement with consumers. "People talk about location-based advertising, but location removes the need for advertising," said Seth Goldstein, co-founder of SocialMedia.com. "If you know where the consumer is, and that she is physically touching your brand, then you do not need to rely upon traditional mass-media channels to reach her," he adds.

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