As a brand's fan base grows, does engagement automatically wane?

05/10/2011 | eMarketer

Brands are struggling to maintain engagement with their fans as they scale up their social presence, a Visibli report suggests. In many cases, the report found, brand pages with more fans actually received fewer "likes" per post than those with far fewer fans. One solution might be for brands to optimize content-posting schedules to leverage their user bases more effectively, the report argues.

View Full Article in:

eMarketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Ahalogy
Cincinnati, OH
Ad Trafficker
Spiceworks
Austin, TX