As a brand's fan base grows, does engagement automatically wane?

05/10/2011 | eMarketer

Brands are struggling to maintain engagement with their fans as they scale up their social presence, a Visibli report suggests. In many cases, the report found, brand pages with more fans actually received fewer "likes" per post than those with far fewer fans. One solution might be for brands to optimize content-posting schedules to leverage their user bases more effectively, the report argues.

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