Viral branding opportunities require marketers to look before they leap

05/10/2013 | Time.com

The Ohio man credited with rescuing the three women being held captive in Cleveland said in a widely-shared interview that he was "eating [his] McDonald's" when he heard the woman's cries. McDonald's posted a tweet congratulating the man and promising to be in touch before it was revealed the he had past domestic violence convictions. The episode makes the case that marketers should sometimes wait for more information before leaping to take advantage of viral branding opportunities, writes Brad Tuttle.

View Full Article in:

Time.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX
Product Marketing Manager-B2B
RetailMeNot
Austin, TX
Account Director
RetailMeNot
Austin, TX