Why Facebook might think Waze is worth $1 billion

05/10/2013 | Wired.com

Facebook's possible acquisition of location-based traffic service Waze could open the door to a huge trove of user data and ad dollars, Ryan Tate writes. That's because Waze works by constantly uploading users' locations in order to detect their speed, and thus to deduce traffic conditions. In Facebook's hands, that technology could be used to develop what Tate calls a "stalkery version of Siri," providing real-time, location-aware reminders, promotions and alerts.

View Full Article in:

Wired.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO