Better Business Bureau criticizes egg ads

05/11/2004 | NYTimes.com

The bureau's National Advertising Review Board said the U.S. egg industry should stop labeling eggs as "animal care certified," as it regularly engages in practices most consumers would consider "unacceptable." While compliance with the board's recommendations are voluntary, groups that do not comply are typically referred to federal regulatory agencies including the FDA or FTC, either of which could order the egg producers to stop running the ads or impose fines. The United Egg Producers, the industry's trade association, has said the labels are based on practices established by independent experts and said in a statement about the BBB ruling that it is prepared "to increase the extent to which the substantive significance of the guidelines is communicated to consumers."

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