Fast food answers critic's charges with PR campaign

05/11/2006 | Miami Herald (free registration), The

The fast-food industry, particularly McDonald's, has launched a PR offensive to counter negative publicity from industry critic Eric Schlosser's latest book, "Chew On This: Everything You Don't Want To Know About Fast Food" and the upcoming big screen version of Schlosser's "Fast Food Nation." The pro-industry effort includes letters to newspaper editors, protests at book signings and a new Web site,

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Miami Herald (free registration), The

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