Fast food answers critic's charges with PR campaign

05/11/2006 | Miami Herald (free registration), The

The fast-food industry, particularly McDonald's, has launched a PR offensive to counter negative publicity from industry critic Eric Schlosser's latest book, "Chew On This: Everything You Don't Want To Know About Fast Food" and the upcoming big screen version of Schlosser's "Fast Food Nation." The pro-industry effort includes letters to newspaper editors, protests at book signings and a new Web site, BestFoodNation.com.

View Full Article in:

Miami Herald (free registration), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY