GM pairs swing, bling in new spot

05/11/2006 | Detroit Free Press

General Motors will air the second installment of its popular "Then and Now" ad campaign, with a spot that combines nostalgic images of the late entertainers Marilyn Monroe and Frank Gorshin with current celebrities like Tiger Woods, Carmen Electra and actor Jeremy Piven. The "Then Again. Now Again" image-building spot from McCann Erickson, Birmingham, Mich., will screen during tonight's episode of CBS' "Survivor: Panama -- Exile Island."

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