FTC, Dairy Council agree to trim milk campaign

05/11/2007 | NYTimes.com

A national dairy campaign called "Body By Milk" that features celebrity endorsers is being pared back because the ad copy links drinking milk with weight loss -- assertions not supported by research, according to the Federal Trade Commission. A National Dairy Council spokesman said ads are being changed and the council's Web site will be freshened "to give the consumers what's new."

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