J&J, others criticize separate planning and creative shops

05/11/2007 | Wall Street Journal, The

Johnson & Johnson is speaking out against the practice of separating the media planning and creative operations within advertising agencies. Procter & Gamble took a similar stance last month when it moved all of its ad and marketing duties for its Oral B brand to Publicis Groupe, which is compiling a team of experts from Publicis-owned ad and marketing companies to work collaboratively on the business under the guidance of a single leader.

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