Budweiser tells DDB to study old ads

05/11/2009 | Advertising Age (tiered subscription model)

Anheuser-Bush InBev is asking its agency, DDB, Chicago, to study ads such as a 1980 spot from D'Arcy Masius Benton & Bowles that was part of the "For all you do, this Bud's for you" campaign. The company wants future ads to reflect the same "American spirit in a bottle," Vice President of Marketing Keith Levy said.

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