Feds trim Chrysler ad spend

05/11/2009 | Advertising Age (tiered subscription model)

Chrysler's plans to spend $134 million in marketing during the next nine weeks was met with skepticism from the U.S. Treasury's auto industry task force. While the automaker sought to maintain a strong brand image while it goes through a Chapter 11 bankruptcy proceeding, the government group felt it could achieve its marketing goals with half the marketing money, according to this article.

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