How the Burt's Bees chief marketer builds buzz

05/11/2009 | Advertising Age (tiered subscription model)

Mike Indursky, chief marketing officer for Burt's Bees, says the natural personal-care products company, now owned by Clorox Co., is not trimming spending on ads or cutting prices during the recession. "It's important for us to really make sure consumers understand the value that comes from buying Burt's," he said.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX
Culinary Arts Chef Instructor
The Culinary Institute of America