How the Burt's Bees chief marketer builds buzz

05/11/2009 | Advertising Age (tiered subscription model)

Mike Indursky, chief marketing officer for Burt's Bees, says the natural personal-care products company, now owned by Clorox Co., is not trimming spending on ads or cutting prices during the recession. "It's important for us to really make sure consumers understand the value that comes from buying Burt's," he said.

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