Marketers will be able to brand, add content to Nokia phones

05/11/2009 | Advertising Age (tiered subscription model)

Under a new initiative, marketers in the U.S. will be able to brand Nokia cell phone handsets and preload the devices with their own content. The program, which is set to start in the latter half of the year, is meant to place "content in the hands of the most potent brand advocates -- people who like the brand ... so much that they want to be seen with it," said David Kohl, Nokia interactive head of sales-Americas.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA