Marketers will be able to brand, add content to Nokia phones

05/11/2009 | Advertising Age (tiered subscription model)

Under a new initiative, marketers in the U.S. will be able to brand Nokia cell phone handsets and preload the devices with their own content. The program, which is set to start in the latter half of the year, is meant to place "content in the hands of the most potent brand advocates -- people who like the brand ... so much that they want to be seen with it," said David Kohl, Nokia interactive head of sales-Americas.

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