Mexican government launches campaign to attract travelers

05/11/2009 | NYTimes.com

The Mexican government is encouraging travelers interested in an inexpensive trip to give its destinations a try. The swine flu outbreak has hit Mexico's tourism industry hard, prompting government officials to roll out a multimillion-dollar campaign. Meanwhile, the country's hotels have reduced rates by as much as 70%. One hotel chain has launched a "flu-free guarantee" for most of its Mexico locations.

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