Time Warner Cable, Lifetime to analyze marketing to women

05/11/2009 | Multichannel News

Time Warner Cable and Lifetime Networks on Thursday will hold a forum in San Antonio, Texas, in an attempt to shed some light on the marketing dynamics of an extremely important demographic: women 18 to 49 years old. The discussion will include highlights of Lifetime's proprietary "FemiNation Study," which analyzes the viewing, shopping and relaxation tendencies of women.

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