Toyota rolls out new hybrid campaign

05/11/2009 | Wall Street Journal, The

The third generation of Toyota's hybrid Prius is getting a major ad push, featuring TV ads from the Los Angeles office of Publicis Groupe agency Saatchi & Saatchi and an outdoor campaign that includes bus shelters equipped with solar-powered cooling systems. The ads come as rival Honda Motors is in the midst of a campaign for its hybrid Insight.

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