Why Google's radio play didn't catch on

05/11/2009 | Wall Street Journal, The

With its acquisition of dMarc Broadcasting in 2006, Google hoped to bring its system of auction-based price setting and automated ad placement to the radio airwaves. The search giant's decision to eliminate its radio ad division points to the importance of the person-to-person interactions in buying and selling advertising, according to this article.

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Wall Street Journal, The

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