Are niches the next big thing?

05/11/2010 | SmartBrief/SmartBlog on Social Media

Niche networks are the future of the social Web, says "Internet Warrior" author Mike "Zappy" Zapolin. Broad-based sites such as Facebook won't go away, Zapolin argues, but they'll be supplemented by more specialized social tools and services. "If you're in social network for a business or social media for a certain age group or a certain niche or geographic area, that I think could be the real breakout," he adds.

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