Entrepreneur finds niche designing bags for men

05/11/2010 | Boston Globe (tiered subscription model), The

When the market for women's handbags proved too crowded, designer Nicolé Keane worked to carve out a niche in men's bags. Men "fall in love with stuff, whether it's a car or a pair of pants or a bag, and they use it until it wears out," she says. "Men will tell everybody if they love something." That product evangelism plays a prominent part in the marketing strategy for her bags made from reclaimed leather and vintage fabrics.

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Boston Globe (tiered subscription model), The

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