HRevolution: How companies mess up employer branding

05/11/2010 | SmartBrief/SmartBlog on Workforce

The most common mistake companies make with employer branding is seeing it as a recruitment tool instead of as a way of ensuring "every behavior of every employee makes good on the promise of the corporate brand to its customers," Jason Lauritsen says. "Done right, it leads to happy employees and happy customers," he says.

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