OgilvyOne adds Nestlé digital assignments

WPP's OgilvyOne has been named by Nestlé USA as the agency of record for digital and CRM for its Wonka line, which includes Sweet Tarts, Spree and Nerds and the Wonka Exceptionals chocolate brand. The agency, which competed against five unidentified shops for the business, is already on the Nestlé roster, handling digital, public relations and CRM for Nestlé Crunch and Raisinets.

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