OgilvyOne is tapped for Wonka vision

05/11/2010 | Direct Marketing News

Nestle's Wonka brand has named OgilvyOne as agency of record for digital and CRM for the Wonka brand. The agency, which already handles Nestle's Crunch and Raisinets brands, has "developed a wide scope of ideas to extend the brand's core platform across the digital space and to take its position to the next level," said an executive.

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