More consumers with smartphones are webrooming -- searching for products online to purchase in a physical store -- than are showrooming, according to a report by Merchant Warehouse that Janet Stilson writes is a "welcome reality check" for retailers concerned that Web retailing is taking over. Forrester Research data also suggests webrooming produced $1.2 trillion in sales in 2012, a figure that's projected to rise to $1.8 trillion by 2017.
Is "webrooming" a bigger problem than showrooming?
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA