Is "webrooming" a bigger problem than showrooming?

05/11/2014 | Adweek

More consumers with smartphones are webrooming -- searching for products online to purchase in a physical store -- than are showrooming, according to a report by Merchant Warehouse that Janet Stilson writes is a "welcome reality check" for retailers concerned that Web retailing is taking over. Forrester Research data also suggests webrooming produced $1.2 trillion in sales in 2012, a figure that's projected to rise to $1.8 trillion by 2017.

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