"Frasier" finale stars a cookie

05/12/2004 | Wall Street Journal, The

Thursday's finale of "Frasier" will star an unusual guest: Pepperidge Farm's Milano cookies. NBC will receive no money through the deal, which was brokered by Gemstar-TV Guide International. Rather, Pepperidge Farm bought ad space in the print and online versions of TV Guide plugging the finale of the show.

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Wall Street Journal, The

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