Study: Rich media usage, click-through rates increase

05/12/2004 | MediaPost Communications

Almost 43% of all online ads served in the first quarter were rich media ads, up significantly from a year earlier, according to a new DoubleClick study. The report also shows that click-through rates are back up again.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA