TiVo spins itself as advertiser-friendly

05/12/2004 | Variety (subscription required)

TiVo President Marty Yudkovitz said yesterday that TiVo, the original DVR, could be used to advertisers' advantage. "I think TiVo's value to TV advertising may end up being, ironically, the biggest impact that TiVo brings to the TV industry overall," Yudkovitz said.

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