Coke introduces fitness water as diet drink

Looking to siphon off market share from Pepsico's 57 million cases of Propel sold in 2004, Coca-Cola introduced its low-calorie Powerade Option last week. The product will be differentiated as a diet sports drink for consumers who want a lower-calorie beverage for "non-sweat" occasions. Separately, Coke announced it will spend $500 million to increase capacity for noncarbonated drink production.

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