Rental cars get sexy, edgy makeover

05/12/2005 | USA Today

Travelers in search of uniqueness are now the targets of rental-car companies, which are increasingly offering vehicles like Hummers and Dodge Vipers to customers who want something out of the ordinary. Experts say extraordinary cars are a lucrative niche for rental-car firms. "It's a limited market, but they get a lot of money for them," consultant Neil Abrams said.

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