CP+B driving to make Volkswagen cool again

05/12/2006 | Bloomberg Businessweek

According to the handbook at Crispin Porter + Bogusky, advertising is "anything that makes our clients famous." By those lights, the agency's new campaign for Volkswagen, that stresses humor, sex appeal and masculinity, is doing well, despite charges that the ads play on sexist stereotypes. Click here for a portfolio of CP+B's best and wackiest work.

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