TiVo test drives Lexus custom ad

05/12/2006 | Broadcasting & Cable

Under a new deal with Lexus, TiVo Inc. subscribers will be able to design a custom version of the luxury automaker's 2007 ES 350 model, locate a dealer and request a test drive of the car. The "Lexus Car Configuration Tool" marks TiVo's first interactive custom-advertising deal.

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