TiVo test drives Lexus custom ad

05/12/2006 | Broadcasting & Cable

Under a new deal with Lexus, TiVo Inc. subscribers will be able to design a custom version of the luxury automaker's 2007 ES 350 model, locate a dealer and request a test drive of the car. The "Lexus Car Configuration Tool" marks TiVo's first interactive custom-advertising deal.

View Full Article in:

Broadcasting & Cable

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Product Marketing Manager
Urban Airship
San Francisco, CA