In new campaign, Kool-Aid Man outruns soda

05/12/2009 | Brandweek

Kraft is bringing back ad icon Kool-Aid Man, the smiling pitcher of fruit drink. In a new spot by Ogilvy & Mather, Kool-Aid Man wins a race against a bottle of soda. The spot is meant to show Kool-Aid provides more beverage for the same amount of money.

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