Acura campaign promotes luxury, within reason

05/12/2010 | MediaPost Communications

Acura's campaign for its "Driven by Reason Sales Event" depicts consumers attempting to rationalize their luxury purchases, and then contrasts those splurges with Acura, with the tagline "There are excuses for spending money on luxury ... and then there are reasons." The spots, created by RPA unit rp&, will run during NBA games, backed by print, radio and online ads.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY