Acura campaign promotes luxury, within reason

05/12/2010 | MediaPost Communications

Acura's campaign for its "Driven by Reason Sales Event" depicts consumers attempting to rationalize their luxury purchases, and then contrasts those splurges with Acura, with the tagline "There are excuses for spending money on luxury ... and then there are reasons." The spots, created by RPA unit rp&, will run during NBA games, backed by print, radio and online ads.

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