Acura campaign promotes luxury, within reason

05/12/2010 | MediaPost Communications

Acura's campaign for its "Driven by Reason Sales Event" depicts consumers attempting to rationalize their luxury purchases, and then contrasts those splurges with Acura, with the tagline "There are excuses for spending money on luxury ... and then there are reasons." The spots, created by RPA unit rp&, will run during NBA games, backed by print, radio and online ads.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
Portland, OR
Business Development Associate
inMarket Media LLC
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY