Acura campaign promotes luxury, within reason

05/12/2010 | MediaPost Communications

Acura's campaign for its "Driven by Reason Sales Event" depicts consumers attempting to rationalize their luxury purchases, and then contrasts those splurges with Acura, with the tagline "There are excuses for spending money on luxury ... and then there are reasons." The spots, created by RPA unit rp&, will run during NBA games, backed by print, radio and online ads.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO