Chrysler taps Gotham for branding effort

05/12/2010 | Advertising Age (tiered subscription model)

Interpublic Group's Gotham reportedly is putting the finishing touches on a branding campaign for Chrysler that will featuring its workers in TV spots. Gotham is the latest agency to join the growing roster of independent and various holding company shops handling parts of Chrysler's marketing business, which until Fiat took the reins last year was handled solely by Omnicom Group.

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