People StyleWatch partners to promote HauteLook sample sales

05/12/2010 | Mediaweek

Fashion magazine People StyleWatch has inked a deal to promote products available through online sample sales at HauteLook. The plan also calls for the two companies to partner on co-branded sales that will be promoted through social-media sites Facebook and Twitter. The deal mirrors a similar partnership between Elle and Rue La La, as well as a deal between Vogue and Gilt Groupe that offers online shoppers the chance to buy fashions from the iconic magazine's latest issue.

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