Sustainable companies find helping planet and people is profitable

05/12/2010 | INSEAD

Companies can make money while helping the planet and the poor if they're willing to think creatively about their business models, experts say. This piece looks at several ventures. "Job creation is one of the top issues for global leaders today. But there must also be some support for the climate-change issue because it affects not only the environment but the economy, national security and even food security," said Kunihiko Shimada, of Japan's Ministry of the Environment.

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