Yahoo! sets new b-to-b direction with marketing hires

05/12/2010 | ClickZ

Mollie Spilman, Yahoo!'s new senior vice president of global b-to-b marketing, has announced her executive team: Shane Steele, former vice president of marketing at Tremor Media, will be vice president, global b-to-b marketing communications and operations; Lauren Weinberg, an ex-digital sales research executive at Viacom, is senior senior director of b-to-b insights marketing; and Tanya Andrade, formerly of Cisco, is executive director of events.

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